Article in PM: Systematizing employer brand building

In today’s War For Talent, its no surprise that companies that are focussed on building great employer brand. While companies are working on it, most are resorting to project based approach where occasional effort is expended to build the brand. However this doesn’t serve the purpose well and rather a systematic approach is the winning approach. A systematic approach also helps in measuring ROI and fine-tuning investment and effort. Read more…

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